Discovery and Hasbro team up for new kid's cable network.
by Matt Fowler
At the TCA Winter Press Tour in Pasadena, California, Margaret Loesch – the Discovery Communications-Hasbro Joint Venture President and CEO – announced the creation of a new kid's cable channel, The Hub. In the fall 2010, the channel that is now know as Discovery Kids will be changed to "The Hub" and will provide children's content based on the 50/50 partnership of its parent companies, Discovery and Hasbro (Transformers, GI Joe)
From the press release: "The network will tap into the best production talent in the industry and for shows that will reinvigorate children's programming. Additionally, The Hub will incorporate cherished Hasbro properties, including Transformers and My Little Pony, and popular Discovery Kids franchises such as Adventure Camp and Flight 29 Down as part of a robust and diverse line up of original and acquired programming."
This new joint channel could offer up many opportunities for new series based on those Hasbro properties. Yes, that could mean we could finally see the GI Joe - Jem and the Holograms crossover story we've been clamoring for.
by Matt Fowler
At the TCA Winter Press Tour in Pasadena, California, Margaret Loesch – the Discovery Communications-Hasbro Joint Venture President and CEO – announced the creation of a new kid's cable channel, The Hub. In the fall 2010, the channel that is now know as Discovery Kids will be changed to "The Hub" and will provide children's content based on the 50/50 partnership of its parent companies, Discovery and Hasbro (Transformers, GI Joe)
From the press release: "The network will tap into the best production talent in the industry and for shows that will reinvigorate children's programming. Additionally, The Hub will incorporate cherished Hasbro properties, including Transformers and My Little Pony, and popular Discovery Kids franchises such as Adventure Camp and Flight 29 Down as part of a robust and diverse line up of original and acquired programming."
This new joint channel could offer up many opportunities for new series based on those Hasbro properties. Yes, that could mean we could finally see the GI Joe - Jem and the Holograms crossover story we've been clamoring for.
Posts
0 comments:
Post a Comment