Friday, April 15, 2011

Are our comments about Rapunzel sexist?

Regarding this article on changing the name "Rapunzel" to "Tangled" here:

http://cartoondisneypics.blogspot.com/2011/04/disney-gets-tangled-up-in-name-of.html

Dorothy's article is a little defensive and quick to call it sexist.



My comments are also not sexist, nor do I accuse Disney of being sexist. I think Disney is a little unwise to announce it the way they did and to change the name of the film. As far as beefing up the prince character goes... they have to do that. How else are they going to fill up the time?

My comments are not sexist. They are stereotypes based on factual information. Like all stereotypes, there are exceptions. However, many stereotypes are true, and this one definitely is. The mom controls the family movie ticket. If her son wants to see a movie and it isn't appealing to her and her daugheters (if she has any), then she won't go see it. Instead she will tell her son to watch it when it comes out on video and to go watch his TV cartoons instead. There is a huge young boys market on TV, but not much of one in the theaters.

Most fathers won't go see those movies with their sons either. Why? Because a father typically isn't interested in watching an action cartoon in the theater. He'd rather watch an action film instead. So he's more likely to counter to his son to go watch Iron Man than Star Wars Clone Wars.

This is why the following animated movies have done poorly in the theaters (especially in comparison to movies that are attractive to mothers): Final Fantasy, TMNT, Star Wars: Clone Wars, Sinbad, Treasure Planet, Atlantis, El Dorado, Jimmy Neutron, Ant Bully, Emperor's New Groove, Osmosis Jones, Titan AE, Black Cauldron, and Iron Giant. Every time that Disney and DreamWorks has aimed more exclusively at the young boy... the film undersells.

Atlantis and its sequel sold well on video to boys at home. Emperor's New Groove also did much better on video, and it made a great TV show that was far more successful than the film. Osmosis Jones was very successful as a spin-off action cartoon, Ozzy and Drix (even though the original film flopped).

It's a stereotype based on factual information.

- TAE

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